ADEY - Surestop consolidation

GENUIT GROUP ANNOUNCE CONSOLIDATION OF ADEY AND SURESTOP TO DRIVE GROWTH

Genuit Group are pleased to announce the consolidation of ADEY and Surestop, paving the way for enhanced growth opportunities and increased customer value.

Since joining the group, ADEY and Surestop have been collaborating to provide additional value to their customers. This has shown great synergy between businesses, not only in terms of the audiences that they serve, but also their shared passion for innovation and a customer-centric approach. Both ADEY and Surestop have built reputations for delivering innovative products and exceptional customer service. Bringing together their expertise, will create a broader and more comprehensive product portfolio, enabling them to attract and retain customers more effectively.

“We are delighted to be extending our portfolio to include Surestop and their range of water management solutions. This move will give potential growth for our customers as well as make way for exciting innovation which will shape the future of water treatment and water management.”

Helen Isherwood, Managing Director at ADEY

“Genuit Group are pleased to announce the consolidation of ADEY and Surestop, paving the way for enhanced growth opportunities and increased customer value.“

Carl Love, Managing Director at Surestop

The decision to bring Surestop into ADEY comes after careful consideration and an in-depth review of both companies’ operations, market presence, and future growth strategies. Surestop will remain an independent brand and a separate legal entity within the ADEY group of brands and companies; ADEY Innovation Ltd, Alpha Scientific Ltd and Surestop Ltd.

The Birmingham-based business will relocate to ADEY’s Head Office in Stonehouse, Gloucester. This will not result in any disruption to the supply or service levels. Customers can rest assured that it will be business as usual, with seamless continuity in product availability, order fulfilment, and support.

Both businesses are committed to maintaining the highest standards of customer satisfaction and will continue to focus on delivering excellence in all aspects of their operations.

For further information or media enquiries, please contact: claire.miller@adey.com Claire Miller, Marketing Director, ADEY

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Notes for the editor

About Surestop: Surestop is a leading provider of high-quality plumbing products, specializing in innovative water flow control solutions. With a commitment to delivering superior products and exceptional customer service, Surestop is trusted by professionals and homeowners alike. www.surestop.co.uk

About ADEY: ADEY is a market leader in water treatment solutions, offering a range of products and services that ensure optimal system performance and longevity. With a dedication to innovation and a focus on delivering excellent results, ADEY has become a trusted name in the industry. www.adey.com